Head of Programmatic – Bourne Leisure Group

Head of Programmatic – Bourne Leisure Group

About Bourne Leisure

From our beautiful Warner hotels, to our amazing Haven parks and the national treasure that is Butlin’s, we’re the warm-hearted home of some of the UK’s most-loved brands.  Right across the country you’ll find our team all working together to achieve our mission.  To give every one of our four million guests a great time with memories that last a lifetime.

The Role

We believe that our ability to reach both new and existing guests of Haven, Warner and Butlins where ever they are online should be one of our core capabilities – enabling us to create more memories that last a lifetime. 

We’re therefore looking for an experienced Head of Programmatic Display to lead the continued growth in this area for our three brands as part of our new in-house Digital Trading team.   This will include ownership and management of the Programmatic programme as well as providing more strategic direction including analysing data, collaborating on projects and identifying ways to improve performance. 

Responsibilities

-Management of all Programmatic Display activity for all brands
-Develop and be responsible for digital display and video campaigns for all brands  from conception and execution through to reporting and optimization
-Delivery of core performance KPIs
-Report regularly on performance and attend trading meetings
-Work alongside the Head of Paid Search and Paid Social on delivering a cr oss-channel strategy for our brands
-Acting as a go-to expert on Programmatic industry topics
-Participate in and influence the media buying and planning process to achieve the  optimal media mix


Experience and qualifications

-3+ years experience in a similar role with a track record of success
-Experience of working in a multi media digital environment
-Understanding of the tools and technology used to deliver a programmatic campaign
-Knowledge of tracking and ad serving
-Experience of working across multiple brands simultaneously
-Knowledge of tracking and comfortable working with data
-Travel industry experience desirable but not essential
-Numerate with strong Excel skills
-Strong verbal and written skills
-Organised and a team player
Location

Bourne Leisure Head Office

Address

1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR

Division

Bourne Support

Employment Status

Full-time

Employment Type

Permanent

Effective Date

3 December 2019

Expiration Date

5 December 2019