Analytics & Modelling Manager (Customer/Guest)
We are looking for an Analytics and Modelling Manager to
join our Sales & Marketing team here at Warner Leisure Hotels, within the Insight
and Analytics function
You will have strong data modelling experience and be constantly looking to produce analysis & insight to drive valuable commercial and customer outcomes.
You will need experience of working with data which is spread across multiple sources and be committed to supporting and inputting into Warner’s future data architecture design. Whilst this role primarily takes responsibility for customer analytics and modelling, the vision is to refine our overall data design as well as grow more advanced analytics and data science disciplines within Warner.
Your first projects will include
- Improving and developing the existing Warner segmentation suite, currently built within SAS
- Developing and testing statistical models to predict future guest booking behaviour
- Developing loyalty & churn propensity models bringing together a range of data sources
- Support marketing identify ways to acquire new guests and build the loyalty of existing guests
with a strong focus on digital analytics
- Build from scratch an analytics strategy for test and learn, developing processes, KPI’s, control groups and success criteria with a view to embed this way of working into Warner’s strategic planning.
In this role you will be expected to:
Proactively seek opportunities to connect new data sources to enhance or build new segmentations, models and insights
Be a strong collaborator as you will be leading the integration of new analytics and models into other functions processes
Adept at working with cross functional teams, recommending opportunities to optimise performance, sharing models and execution techniques
Support the execution of insights and analytics through operationalising of new segments, model’s and data to feed into CRM or BI tools
We are looking for:
Experience / Skills
A strong leader with significant experience in data analytics and data strategies
. SAS is currently our primary tool and It is essential you have strong SAS experience. A strong technical background, fundamental knowledge of data science tools and languages such as R, Python Coding. SAS & SQL to an expert level
Modelling expertise with proven ability to develop and deploy data models and champion a culture of test and learn through their execution
You must have experience in business facing roles within customer insight and using statistical models with proven ability to work cross functionally
Strong commitment to teaching, coaching and influencing across functional teams to increase the level of data led decision making in the business
Ability to work closely and proactively with Marketing, Commercial, IS and Data architecture functions
We’re Warner Leisure Hotels. We specialise in fabulous breaks across the UK exclusively for adults. Everything we do, from the little kindnesses to the big surprises, from sharing a smile to going the extra mile, is because we are dedicated to our guests’ delight.
We’re one great team sharing the same great story, the same goals and the same excitement for the future. That’s why we’ve been voted one of the Sunday Times Top 30 Best Big Companies to work for and we’re proud to have been ranked for ten years in a row!
What do we offer:
Discounted Haven, Butlin’s and Warner Leisure Hotels holidays for you, your family and friends
Reward and recognition schemes
Externally recognised qualifications to give you the opportunity to develop and progress
Lifestyle and shopping discounts and benefits
Unwavering focus on cleanliness and our reassurance to you
The safety of our team has always been our number one priority and now more than ever, we will raise our standards and expectations even higher. We have been working tirelessly since the start of the Coronavirus pandemic to find ways of being able to re-open our business by adapting how we operate, ensuring we continue to give our guests a great time with memories that last a lifetime, in a world of social distancing and an unwavering focus on cleanliness.
Why not follow us on facebook @Warner Leisure Hotels Careers and LinkedIn @Warner Leisure Hotels
#jobs #warnerleisurehotels #careers #SegmentationManager
Bourne Leisure Head Office
1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR
8 April 2021
22 April 2021