Brand Designer

We are looking for a Brand Designer to join our Brand Identity team here at Butlin’s.

About the role:

Reporting to the Brand Identity Manager, the Brand Designer will join our growing creative team and play a key role in helping define, shape and evolve our brand, taking on board our mission, purpose and consumer insights and translating them into a visual language that raises the creative bar for use across both online and offline channels.

The Brand Designer will look beyond just the visual aesthetic and ensure both brand integrity and brand experience are at the forefront of their work, maintaining brand standards across our Family, Live Music Weekends and Conference and Events propositions.

This is a new role for someone that can work in collaboration with our Marketing, Product and Resort functions, leading the development and creative focus of our visual identity and crafting visually compelling and original creative ideas across a breadth of projects.

You will be responsible for:

Championing the Butlin’s visual language and creative to ensure we continue to attract and drive consideration from new guests.

Evolving and refining our existing brand identity and guidelines, ensuring that all Butlin’s creative output is consistent across channel and of the highest quality and importantly ladders back up to our brand proposition.

Owning, shaping, and delivering pixel perfect creative assets that demonstrate insight and innovation; are solutions that engage the guest; and are expressions of thinking in words or images.

Interpreting new creative briefs from our marketing and product teams for implementation across a variety of offline and online mediums, including campaign, social media, web content, digital screens, on resort and product focussed developments.

Collaborating with our in-house creative artworkers on large and small-scale projects, leading by example and setting clear guidelines and expectations of what good looks like to ensure all outputs are fit for platform and audience and that brand vision is delivered.

Communicating your ideas to key stakeholders, from ideation and research through to presenting mock-ups and producing final assets.

We are looking for:

Proven experience as a Brand / Visual designer in an agency or in-house design team with a supporting portfolio of work demonstrating creative excellence, brand development and design discipline.

You should have a strong, creative approach and pure passion for design, with an eye for detail, an obsession with design fundamentals, and a desire to learn, grow and push the boundaries of our brand identity.

Be an excellent visual communicator – both verbally and written, as well as a mastery of composition, imagery, typography, iconography and colour.

Fluent with Figma / Sketch / XD and Adobe CC – including After Effects and Premiere Pro.

Knowledge of UI, HTML and web design is a massive bonus.

A keen interest and ability in motion graphics, animation and video editing. This digital focus will support our brand narrative online and engage and excite our audiences.

About us:

We’re introducing the UK to the new attitude and mindset of what Butlin’s is and always has been about - having as much fun as possible. Whether you’re a child or an adult, it’s a place where you go all in, give everything, try everything, and have tons of fun doing it.

For over 80 years we’ve delighted millions of families by giving them a great time with memories that last a lifetime, and our much-loved resorts are places full of excitement, fun, variety and opportunity. We’re not just here to do a job – we’re passionate about Butlin’s

Our founder Billy Butlin said: “You’ll never get more out of life than doing a job that you enjoy.” If you love people, join our great team who love to delight our guests. And you’ll enjoy the opportunity of a lifetime.

What do we offer:

Discounted Haven, Butlin’s and Warner Leisure Hotels holidays for you, your family and friends

Reward and recognition schemes

Externally recognised qualifications to give you the opportunity to develop and progress

Lifestyle and shopping discounts and benefits

Our reassurance to you that the safety of our team has always been our number one priority and now more than ever, we will raise our standards and expectations even higher. We have been working tirelessly since the start of the Coronavirus pandemic to find ways of being able to re-open our business by adapting how we operate, ensuring we continue to give our guests a great time with memories that last a lifetime, in a world of social distancing and an unwavering focus on cleanliness.

Why not follow us on facebook @Butlins Careers and LinkedIn @Butlins #jobs #butlins #careers #creativedesigner#branddesigner


Bourne Leisure Head Office


1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR


Monthly Butlins

Employment Status


Employment Type


Effective Date

27 April 2021

Expiration Date

13 May 2021