Resort Brand Communications Manager - Butlin's

We are looking for a Resort Brand Communications Manager to join our Marketing team here at Butlin’s

About the role:

To deliver the best pre-arrival and on resort communication experience for our guests helping them to plan and navigate the Butlin’s experience, building excitement, recommendation and brand love.

This is a six month fixed term contract to provide maternity leave cover.

You will be responsible for:

The guest communication journey for your designated resort: Supporting the changes required at pace to match the business focus.

Evolving communications through insight and guest feedback for the delivery of an aligned brand standard within your channels that help the guest get the most out of their break.

To evolve and simplify the pre-arrival journey, by providing personalised communications that build anticipation and excitement, using various marketing channels.

Responsible for the implementation and delivery of all on-resort marketing printed material and digital content.  Ensuring communications are engaging, guest focused and help guests to plan their day (day one, day two, day three etc).  

Manage the audit of current resort marketing materials, points of sale and messaging.  

To lead and identify post booking tariff opportunities for your resort through add-on product sales that further enhance the guest experience.

Working closely with Marketing, Digital and Social teams to support the guest journey flow efficiently and accurately across all channels.

To deliver on an agreed budget. Consistently seek out improved ways of working, both internally and with external suppliers, improving efficiencies and reducing spending annually.

To own the agreed projects with the Senior Marketing Manager to support the team efficiencies across the agreed channels, whilst remaining accountable for your designated resort by managing your time effectively.

We are looking for:

Experience of working with customer insight and a marketing background is essential to this role.

Copywriting is part of the role developing and organising content for communication alongside our Brand Team.

You will have experience working in a marketing role where you have managed multiple campaigns in a fast-paced environment.

Excellent copy writing skills, coupled with a creative mind for developing engaging campaigns

Review and learn from every break, utilise insight and feedback to ensure we remain proactive in our communications planning.

Requires the ability to plan both long term and in a reactive manner to meet changing business requirements.

The role requires great people skills so that excellent relationships are maintained with our product managers, insight & resort teams and creative art workers. This role works collaboratively with other departments to ensure the guest journey is seamless.

The ideal candidate will need to be able to travel their designated resort for one or two days each week.

About us:

We’re introducing the UK to the new attitude and mindset of what Butlin’s is and always has been about - having as much fun as possible. Whether you’re a child or an adult, it’s a place where you go all in, give everything, try everything, and have tons of fun doing it.

For over 80 years we’ve delighted millions of families by giving them a great time with memories that last a lifetime, and our much-loved resorts are places full of excitement, fun, variety and opportunity. We’re not just here to do a job – we’re passionate about Butlin’s

Our founder Billy Butlin said: “You’ll never get more out of life than doing a job that you enjoy.” If you love people, join our great team who love to delight our guests. And you’ll enjoy the opportunity of a lifetime.

What do we offer?

Discounted Haven, Butlin’s and Warner Leisure Hotels holidays for you, your family and friends.

Reward and recognition schemes.

Externally recognised qualifications to give you the opportunity to develop and progress.

Lifestyle and shopping discounts and benefits.

The safety of our team has always been our number one priority and now more than ever, we will raise our standards and expectations even higher. We have been working tirelessly since the start of the Coronavirus pandemic to find ways of being able to re-open our business by adapting how we operate, ensuring we continue to give our guests a great time with memories that last a lifetime, in a world of social distancing and an unwavering focus on cleanliness.

Why not follow us on facebook @Butlins Careers and LinkedIn @Butlins

#jobs #butlins #careers #brandcommunicatons.


Bourne Leisure Head Office


1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR



Employment Status


Employment Type

Fixed Term Contract

Effective Date

27 April 2021

Expiration Date

13 May 2021