Assistant Brand Manager

About Butlin’s

At Butlin’s, we’re all about fun, excitement and adventure by the bucketload! For over 80 years we’ve been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.

Ask any of our team, past and present, and one of the best things they’ll say about working at Butlin’s is our culture! We’re all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.

So, if you want a role where you Create Smiles, where you aren’t afraid to Get Stuck In and where the team genuinely Cares For Each Other – we think you’ll fit right in!
We have some exiting plans for the future and we’re looking for an Assistant Brand Manager to join our Marketing Team to help develop and bring some of our products to life for our guests.

About the Role

Reporting to the Senior Product Manager, the Assistant Brand Manager will be responsible for a number of both long term and more reactive marketing projects and initiatives.

This role will be extremely varied, and you will be responsible for a number of projects which will range from working with 3rd parties (talent) to be included in our marketing materials to assisting with the development of our food and drinks menus.

You will be a brand guardian for Butlin’s, ensuring that brand integrity is maintained across all company marketing initiatives and communications. You will maintain a good understanding of the market and our competitors, ensuring that our brand delivers key messages and appeals to our audiences in a competitive environment.

Working alongside another Assistant Brand Manager and closely with the Marketing, PR, Digital and Resort teams, you will work collaboratively to maintain the product information packs and bring our products to life for both Family and Big Weekender breaks. No two days will be the same so you should enjoy variety and getting stuck in.

About You

We are looking for a talented Assistant Brand Manager with demonstrable experience in a similar role, where you have been responsible for working on multiple projects at any one time.

Excellent communication skills are essential for this role due to the range of teams you will be working with. You should be confident in representing the Butlin’s brand and passionate about delivering consistent brand standards across all projects.

You should be able to juggle multiple priorities at any one time and have fantastic organisational skills to deliver to tight timeframes. You will also have a critical eye for detail in everything you do.

Whilst your skill set and experience are is important to us, your mindset and learning agility is of equal interest.


If this sounds like the perfect role for you, we would love to hear from you. To apply, we will ask you to submit your CV and a letter which should include why you would like to work for Butlins and what about this role excites you.

We may close this role early should we receive enough applications so don’t delay should this be of interest!


Bourne Leisure Head Office


1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR



Employment Status


Employment Type


Effective Date

5 August 2022

Expiration Date

19 August 2022